Coke Zero
By now I am sure everybody has heard of augmented reality! Yet not many companies have implemented this new technique for marketing purposes or other commercial exploits.. Coco Cola has with their new Coke Zero can and it is truly something else, it was a colaboration with the Avatar movie!
N building Tokyo
This next video is also refreshing in the sence that it kicks the ass of old billboards! It combines QR codes (like your 
Black Berry fingerprint) and augmented reality and it is spectacular. Shows exactly in which way the world is heading! Check out the movie here!
